Consumers Want Sustainability

Sustainable Mainstream. Eco-friendly is definitely in.

Environmental consciousness, social responsibility, and sustainability are all hot button topics in consumer retail today. The real question is: do these topics really matter to consumers?

Two interesting research studies set out to find the answer to this question. Here's what those studies revealed.

30,000 consumers in 60 countries, polled by a recent Nielsen Global Survey on Corporate Social Responsibility, are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

Buy socially responsible brands 🔗

The propensity to buy socially responsible brands is strongest in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%). The numbers for North America and Europe are 42 and 40%, respectively.

Here is some data from the study:

Consumers interest 🔗

So, have consumers cooled in their interest for eco-friendly packaging since then? Not at all.

The Hartman Group's Sustainability 2015: Transparency clearly shows that consumers are still concerned about the environment and are calling more than ever for transparency and socially responsible packaging design choices.

When respondents were asked "When deciding which foods and beverages to purchase, what is most important to you?" 22% replied that minimal/eco-friendly packaging was their main consideration.

Here are some other statistics of note from the Hartman Group study:

Commenting on the study, observes: "Although a product's essential content and use are more strongly emphasized by consumers, earth-friendly packaging may be a first step for manufacturers in creating a more environmentally responsible halo for its products."

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